Vol. 21 No. 4_99 (2017): La Semiótica y sus métodos para la investigación crítica en América Latina | Razón y Palabra

Coordinadores: Ana Luisa Coviello (Argentina) y Diego Esteban Toscano (Argentina)

Published: 2017-12-14

Presentación Vol. 21, No. 4_99: La Semiótica y sus métodos para la investigación crítica en América Latina

Ana Luisa Coviello, Diego Esteban Toscano

1-3

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Searching for a practice of semiotics as an instrument of social intervention

Antonio Caro-Almela

4-15

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Semeiotics of Memory: Stesis, Enaction, Affectivity, Materiality of Meaning

Ana Luisa Coviello

16-33

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Semiotics in the Study of Communication?

Mario Castillo-Hilario

34-44

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Subliminal Advertising, Mass Culture and Neurosciences: A Strong Cocktail for Semiotic Studies

Diego Toscano

45-54

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Prosumers, advertising discourse and participation logics: a sociosemiotic contribution to analyze the significant configuration in the ironic retakes of audiovisual texts

María Agustina Sabich

55-72

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The Semiotics and the Indexical Aspect in Doveâ€™s Retratos da Real Beleza: Reflections About the Advertising and the Representation of the Real Woman in the Media Communication

Roberta Del-Vechio, Rafael Jose Bona

73-87

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Television Semiotic: Diegetic and Imaginary Universe in Tucuman 10 Channel Advertising

María Lobo

88-106

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Mitification and social imaginaries of the character in the Ecuadorian documentary, cases: The Death of Jaime Roldós and A Secret in the Box

Yalilé Loaiza-Ruiz

107-145

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Some Contributions of a Semiotic View at Communication Studies

Itatí Rodríguez

146-164

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Semiotics of Communication and Health. For no particular method. Proposal

David Dagoberto Bañuelos-Ramírez, Adriana González-Martínez, María Magdalena Ramírez-Palma

165-177

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Contemporary semiotics: crossroad ok knowledge and case study

Horacio Javier Silva

178-196

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Jingles Effectiveness and Memorability

Andrés López-Giraldo

197-211

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Photographic discourse of distance learning in the Special Section of Folha

í‰dison Trombeta-de-Oliveira, Nádia Rubio-Pirillo

212-231

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Towards a Youth Macrosemiotic

Mariana del-Valle-Prado

232-242

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Breaking the contract: Distrust of audiences in media and politics in the Post-Web 2.0 era

Abel Antonio Grijalva Verdugo

243-272

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Entertainment on the journalistic content: a study of the Brazilian informative portals

Michele Goulart Massuchin, Camilla Quesada Tavares, Vitor Curvelo Fontes Belém

273-298

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Innovative scenario in a public institution of higher education and co-ownership in the construction of patents

Edmara Thays Neres-Menezes, Mairim Russo-Serafini, Gabriel Francisco da-Silva

299-313

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Professional and non-professional video production from YouTube Mexico: the #LADY100PESOS case

Brenda Azucena Muñoz-Yáñez, Miguel Sánchez-Maldonado

314-331

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Artificial Intelligence and Communication Models

Migdalia Yanett Pineda-de-Alcázar

332-346

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From the technological ubiquity to ubiquitous learning: theoretical-practical contributions and constructions of meaning for Music Education

Állison Popolin, Eduardo Fofonca

347-362

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Benito Juárez And Porfirio Díaz: Their Political Image Projected by Historiography

José Arturo Salcedo-Mena, Rocío Alejandra Salcedo-Mena

363-389

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The Importance of the Questions in the Expert Accounting Activity in Brazil

Elcioneide Costa Silva-Carneiro, José Aprigio Carneiro Neto

390-403

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The magic of memory and the fantasy of forgetting: deciphering García Márquez to understand Colombian literature of the 20th century

Diego Alejandro Jaramillo-Arango

404-420

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Organic Law of Communication in commercial radio programming. Analysis of the 1x1 Law in Ecuador

Marcia Ximena Vasco-Garzón

421-446

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Intercultural Communicative Practices between Catholic schools and Latino Communities: A study in Western Washington, United States of America

Julieta Altamirano-Crosby

447-481

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Social responsibility of the company in the face of the weakening of the same, in the workplace and consumers: trade union corruption and poor quality in the provision of goods and services

Roberto Sanromán-Aranda, Luisa Gabriela Morales-Vega, Adriana Ruiz-Reynoso

482-508

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The Light of Culture: The Self-Help Literature, Notes for the Debate

Marcelo Gustavo Barriga-Tamay, Xavier Brito-Alvarado, Paulina Tamayo-Rodríguez

509-521

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The Ecuadorians and The Pasillo: Meaning and cultural role of the country's most representative musical genre

Manuel Espinosa-Apolo

522-532

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Brazilian and Portuguese fishermen on the screen: theoretical and methodological considerations for the study of stereotypes

Angelo Brás Fernandes Callou

533-553

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Hip Hop as a Complex Cultural Text: Epistemological Criticism and Methodological Proposals

Marcos Antônio Zibordi

554-568

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Representation of women in ecuadorian magazines: publicity and non-publicity images of the feminine

Iván Fernando Rodrigo-Mendizábal

569-588

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Podemos and Ciudadanos communication strategies at the televised electoral debates. An approach through content analysis: The Atresmedia TV debate as a case study

Concha Pérez-Curiel, Ignacio Lancharro-Montiel

589-615

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Corporate visual identity in organizations of the Popular and Solidarity Economy. Cases in Guayaquil, Ecuador

Bladimir Heriberto Jaramillo-Escobar

616-627

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Modernity and violence in times of exclusion

Juan Mora-Heredia, Lilia Anaya-Montoya

628-646

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Murders of journalists and demand for admission to the communication sciences at the Universidad Veracruzana (glossing desparpajadas statements)

Arturo Eduardo García-Niño

647-673

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The constant image. The challenges of an integral phorojournalist

Patricio Barrazueta-Molina, Ana Bellón-Rodríguez

674-687

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The society's dehumanization

Samantha Nancy Paz-y-Miño

688-697

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Ambition or strategy: study of regressive political careers in Ecuador (1979-2008) by María Inés Arévalo Jaramillo

María Lorena Paredes

698-702

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