Stranger things: references from the 80s and their impact on the public

Abstract

Internet has changed the way of consuming cinema and television. With the appearance of platforms like Netflix, series like Stranger Things have dazzled the general public. The intention of the work presented here is to analyze the strategies of the creators of this series to make it a worldwide success. For this, it is based on the hypothesis that its triumph is due to the use of references that pay tribute to the generation of the 80s in all its aspects: cinema, music, clothes, objects. In order to carry out this analysis, we have first proceeded to carry out a review of the evolution suffered in the way of viewing series. After this contextualization, a methodology based on a content analysis based on different units of analysis has been chosen that have helped to distinguish all the references that appear in the series in terms of the variables mentioned. However, and from the results, it has been possible to observe how, indeed, the enigma of his fame lies in having found that point in common that resides in the memory of people, in their capacity for the vocation of nostalgia, and that Makes memories bloom