The Transmedia narrative of the Masterchef restaurant

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Published: 2021-02-01

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2021-04-09 (4)

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2021-04-09 (2)

2021-02-01 (1)

DOI: https://doi.org/10.26807/rp.v24i109.1655

Keywords:

Transmedia, advertising, narrative, branded content, communication

Víctor Álvarez Rodríguez

Universidad de Cádiz

Abstract

This paper is a research about the development of television transmedia narrative as an experiential exercise. It seeks to identify and explore the effectiveness of this type of action within the current advertising market.

Issue

Vol. 24 No. 109 (2020): Reinvención de la industria mediática en el ecosistema digital

Section

Monographic

How to Cite

Transmedia narrative of the Masterchef restaurant. (2021). Razón Y Palabra, 24(109). https://doi.org/10.26807/rp.v24i109.1655

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