Film commissions e turismo cinematográfico: Uma análise da realidade brasileira Film commissions and film tourism: An analysis of the Brazilian reality
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Better use of the benefits provided by film tourism depends on long-term planning involving destination management organizations and film commissions, organizations created to attract and support audiovisual productions. This study focused on the latter, with the objective of presenting a comprehensive overview of Brazilian film commissions of municipal action and their relationship with film tourism. Therefore, we sought to analyze the institutional structure of these organizations, as well as actions to promote film tourism and synergies with tourism actors. The research assumed an exploratory-descriptive character, with a quantitative approach in the treatment of data, through descriptive statistics. The universe consisted of Brazilian film commissions with municipal operations, which totaled sixteen entities in 2022. Data collection was carried out through the application of a survey, obtaining a return of ten commissions. Research findings show that film commissions are public in nature, with a lean staff and low budgets. It was found that they focus their efforts more on supporting audiovisual productions and less on specific film tourism actions. Restricted budgets and small teams were considered limiting factors to the achievement of its main mission and even more limiting to film tourism actions.
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