Chico Bastidores: Na Voz Dos Fãs | Chico Backstage: The Voice of Fans

Branco Di Fátima

PDF (Spanish)

Published: 2013-07-29

Keywords:

Internet, Fãs, Chico Bastidores

Branco Di Fátima

Instituto Universitário de Lisboa

Abstract

Este artigo analisa a estratégia de marketing online desenvolvida para o lançamento de Chico, o novo CD do cantor e compositor brasileiro Chico Buarque de Holanda e a adesão dos fãs ao projeto na Internet. Os pontos de estudo são a plataforma interativa Chico Bastidores e a repercussão do projeto na voz dos fãs.

Issue

Vol. 17 No. 2_83 (2013): CENTRO AVANZADO DE COMUNICACIÓN EULALIO FERRER. 25 ANIVERSARIO

Section

Varia

How to Cite

Chico Bastidores: Na Voz Dos Fãs | Chico Backstage: The Voice of Fans. (2013). Razón Y Palabra, 17(2_83), 412-421. https://www.revistarazonypalabra.org/index.php/ryp/article/view/547

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