The affective-editorial project and masculinities at Revista da Semana from 1900 to 1910: photography and compositional strategies as consumption pathos

Abstract

From the assumption that photography offers a privileged opportunity to observe how the values of a specific social group can be communicated, the aim of this article is to analyze the themes and the compositional guidelines most frequently presented in Revista da Semana in its first decade of existence, with the objective of mapping consumption values mediated from the affective-editorial project devised by the publication. In its first years of existence, the magazine mediated, in its covers, some models of masculinity that compose an affective-editorial project tied to certain values of consumption. These, in turn, are linked to historically legitimized ways of existence that are tied to a set of desirable skills, knowledge, and norms. In this article, we will map such strategies from the analysis of cover images.