The media construction of women's self-esteem through imaginary expression (Case study: Vo- gue Magazine)

Abstract

The research presented here is a case study of Vogue Brasil magazi-
ne. Carried out through site and bibliographical surveys, it contains

interviews with consumers and psychologists about aesthetic stan-
dardization in the choice of models that print the covers of the maga-
zine. As well, for this research was carried out the analysis in real time

during six months of each edition released in a given period. The aim
of this study is to promote the debate about female aesthetic and
behavioral standardization, through the analyze mentioned above. It

has its justification based on a context of diversity, identity and res-
pect for differences, discussing social inclusion and standardization

of the female figure.