Analogias populistas na narrativa presidencial: contrapontos à ciência na pandemia da COVID-19

Abstract

This article aims to investigate whether and how President Jair Bolsonaro (PL) operated a populist speech from the narratives given during the presidential lives shown on the social network Facebook in March and April 2021. that the president's communicability uses populist strategies of antagonism and counter-arguments in relation to epistemic authority. Content focused on perceptions, opinions and strategies in the fight against the health crisis shaped the guidelines listed by the government official and are central elements to understand his antagonisms and narrative constructions of unification of the movement he leads. The research also proposes the understanding of the existing specificities in the political and media dynamics of the ruler: Bolsonarista Populism. As a method, the research uses Content Analysis.